What’s up with Exile Cycle? And where is Russell Mitchell?


Have you seen the latest Comcast commercial showing several small business owners and featuring Exile Cycles?  There is some dude wearing an Exile tee & strolling around acting like he owns the place…but it is clearly NOT Russell Mitchell!!!  Who is this guy?  Is he a business manager or something?  And what happened to Russell?  Please don’t tell me he sold out!!!

Apparently acting is exactly the right word.  Comcast is a rather conservative company, and they felt that Russell’s tattooed body and mohawk were a bit too hardcore for their customers.  So they hired an actor to impersonate Mitchell for the ad.  Russell does actually appear in the TV spot though…posing as a mechanic in the background!

Diana and Russell

So if you freaked out (like I did) when you saw the ad, wondering what on earth happened to Russell Mitchell…don’t work yourself in a tizzy.  He is alive and well — still building awesome bikes and visiting motorcycle shows around the world practically every weekend.  Chances are you will see him somewhere in the upcoming season.  And if you are lucky like me, he might even tell you that you smell nice and then buy you a beer!  😉